GERIATRIC EM: OUR NEW USP? #smaccDUB @masons301265

Watch Professor Sue Mason our NIHR CLAHRC YH Avoidable Attendance and Admissions Theme Lead in action……..

This talk will outline the current state of play in terms of the ‘silver tsunami’ of elderly patients attending our EDs. What the evidence is for managing them effectively within the ED, and how we could manage them better. It will focus on the effective and efficient delivery of services for the elderly within the ED, the need for training and specialist skills and research to deliver improved care.

SMACC (Social Media and Critical Care) is a health promotion charity. It is based on the philosophy of FOAM (Free Open Access Medical education – #FOAMed). The organising committee gives their time freely and receives no financial benefit. This in part explains the wonderful passions for philanthropy, sharing, education and innovation that make this critical care community so unique.

SMACC has seen spectacular growth since its humble beginnings. The Conference has grown from an enthusiastic idea into a global leader amongst critical care events. Whilst SMACC is primarily a high quality, academic meeting, the real reason behind this growth is the enormous and inspiring energy of the critical care community itself. SMACC crosses traditional hierarchies, professional barriers and international borders. It is a community that is centered on the pursuit of excellence in patient care and a passion for sharing this as widely as possible.


SMACC held its first meeting in March 2013, in Sydney, Australia. With no formal backing from any college, society or university, this Conference attracted an amazing 700 delegates from the FOAM community. The second meeting, smaccGOLD, was held at the Gold Coast Convention Centre in Queensland, Australia in March 2014. It doubled in size, with 1400 delegates registered. SMACC Chicago heralded a bold move to a truly international event, held at McCormick place in Chicago in June 2015, it attracted over 2000 delegates from 60 countries around the world!

SMACC Dublin (#smaccDUB) then smashed the record books in June 2016. The capacity 2000 delegate registrations sold out in minutes. The theme of “Connection” symbolized by the five coloured pentagons used throughout the meeting really resonated with the delegates delivering the most successful SMACC yet.


SMACC is focused on being a Conference truly for the delegates. Delegates have a say in every aspect of the meeting, including the speakers chosen, program topics, theming and styling, social events, and the questions asked in sessions. This level of delegate interaction with the conference is unparalleled in critical care and has led to innovations across the entire event including the increasing level of female faculty, the provision of on-site child care and the phenomenal #smaccByte competition.

There have also been many positive lessons learned from the FOAM world, which have now been translated into the SMACC Conference. Lessons on how to engage, inspire and make critical care education enjoyable. We keep the talks short (15-20 minutes), choose the topics carefully, handpick speakers who we know can both educate and inspire, and discourage reliance on power point presentations. Of course, all the sessions are recorded and podcast to be released in a FREE series – creating more great FOAM!

But SMACC isn’t just about the academic presentations. SMACC is an experience. The opening ceremony, the theming of the exhibition hall and welcome events, the teas and lunches provided in the breaks and the massive Gala night, all of which are included in the one registration price.


True to SMACC’s passion for innovation #dasSMACC in Berlin promises to push new boundaries in critical care education. We have chosen an unlikely venue in the Tempodrom, for this conference, but one we are sure will be our most inspirational venue yet! The Tempodrom is more commonly known for hosting concerts but SMACC will transform the stage for critical care education. Berlin too, is a fitting city for the SMACC community. It has a modern feel, vibrancy, progressive attitude, edginess and disarming openness that towers above its complex history.

The program too is set for a major overhaul. This being the 5th SMACC meeting the organising committee is determined to avoid topic and speaker fatigue. In 2017 at #dasSMACC we are moving to a single stream. Delegates can expect only the best of the best speaking on the hottest topics.

#dasSMACC is certain to be #theCONFERENCE of 2017 – Don’t miss out

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